Last year, Ness was invited to speak at several events and it seemed fitting and appropriate to create something that not only supported a lot of the themes he has been speaking about, but allowed him to literally give some of his thoughts away for free. Everyone loves swag! The result? A poster as a reference point.
The poster was designed so that it could be hung in all four directions. Obvious reads that appeared as a result are "work" and "love"
And, if someone paid close enough attention, they might see that there were dots on the top and bottom of the poster, that once connected, reads "play"